STUDIO.WHY Design Thinking

STUDIO.WHY Design Thinking

Design Thinking


I firmly believe that each person has the potential to become a better version of themselves if you have the tools to develop your innovative and entrepreneurial mindset.

Through the STUDIO.WHY methodology (born in the Netherlands in 2014), this is within reach. Through these interventions the mindset of an entrepreneur and design thinking meet and so starts the unlocking of your talent.

As a STUDIO.WHY South Africa Design Thinking Facilitator, I help companies, teams and individuals to implement the mindset, process, tools and technique into their daily work, where the complex-problem solving potential of Design Thinking transforms cultures from operational to innovational excellence.

Facilitation is customised for each client and could be anything from a short workshops and Design Sprint (8-30 hours over a period of 3 weeks) to a complete Transformational Programs that take time but include training, workshops and/or Design sprints

All sessions are remote.




Consulting happens when you need an objective eye to what is happening in your business with specific solutions to pressure points and challenges.

Let’s say your new arrival guest are regularly having to wait for rooms that are not ready at the normal check in time.

What is going wrong?

I’ll start by spending some time with the housekeepers. While chatting I’m observing and getting a deeper understanding of what they are doing, how they are doing it and what they have to do it with.  In these situations, small snags often become bigger issues that hamper productivity and cause frustrations on various levels. During normal operations very few people have the time to delve deeper into their own Standard Operating Procedures and are often surprised when they discover the difference between what they assumed was happening and what is actually happening.

I also look at other departments to see if the collaboration between them might be adding to the trouble.

Through the above process I will then identify key points that need attention and either coach you and your team to help find the solutions or supply training that will help solve the identified problems.

This is all done from the baseline of we can all learn from each other; we just need to feel safe enough to share ourselves




Although it does happen, Mentoring seldom stands alone. More often than not is woven in amongst Coaching sessions and Consulting.

Here is where the 20+ years I’ve been actively involved in various aspects of the Tourism Industry comes to life. From being a Junior Assistant Receptionist to the General Manager of a 5 Star Game Lodge. From Executive housekeeping in a Guesthouse to catering for small conferences. From overland safari’s sleeping in a tent and cooking on the fire to being part of the building, development and operationalization of a 4 Star Hotel.

The experience I’ve gained over the years with Problem solving, staff, logistics and other fun parts have given me a deep love for training and mentoring in particular.

For me sharing ideas, brainstorming challenges until we find a solution is what makes my heart pump chocolate!

Young, old, new or advanced in the Industry let me help you reach your dream.  And if you don’t know what it is just yet… let’s find it together.




With 25 years in the Tourism and Hospitality Industry, I’ve been informally coaching across cultures, age groups and skills levels.  People have always been my passion, and when COVID impacted my Consulting business, I unexpectedly had the opportunity to redefine my own “why” to formally add Coaching to my personal Toolkit.

My journey took me through a winding road of understanding Coaching, what it means and how I could bring it to the people in my Industry.

Along the way I was lucky enough to come across a system that takes the guesswork out of what needs to be done, while still giving us the freedom to facilitate your personalised coaching experience.

Shadowmatch is an online workforce optimisation system, that identifies and quantifies more than 25 of our behavioural patterns, better known as habits. The System maps the relative strength of the habits and generates a full report with explanations and expectations on each habit to facilitate development and growth through specific programs.

As a Shadowmatch Habits Reconstruction Coach ( )I know that if anybody wants a better life, they need to change their habits. Guided by the highly sophisticated system, I will help you reconstruct your habits for a more meaningful future.

All coaching sessions are remote/ virtual, and you will receive your tasks via emailed.

There are 4 programs:

  1. Fulfilment

Once you have completed the series of questions, Shadowmatch System identifies, measures, and quantifies your unique habits.  The complex artificial intelligence identifies a program of activities that will help you build a more fulfilling, better, and more rewarding life over time. As your coach I will be the Facilitator and companion during this process.  The Fulfilment Program is a long-term program and you will need to actively work and engage during the program.

  1. Career Coaching

People in different situation and phases in their lives need Career Coaching. Remember that coaching is a process and takes time to think, research and discuss.

2.1 Optimal Future Career Choice

People in all stages at their lives have to decide on an optimal future career. Whether you are a young person leaving school, or someone who has been out of the workplace for a long time, the process is the same.

The Shadowmatch Artificially intelligent system guides us through the process of a several sessions of feedback and planning which will direct you towards an optimal career selection process.

Duration: Minimum 2 but not more than 4 sessions.

2.2 Career Progress

Looking to make positive progress in your current career?

Duration: For as long as the client chooses but no less than 10 sessions.

2.3 Career Change for Optimal Job Satisfaction

If you want to make a career change for whatever reason this is for you. Sadly many people are frustrated, don’t like their jobs or want something different but don’t know what. Stop, rethink, replan and rebuild!

Duration: Minimum 2 but no more than 4 sessions

2.4 Post Retirement Career:

Many people find that they would like to start a new career post-retirement.

Duration: Minimum 4 Sessions

  1. Personal Development Programs

Shadowmatch recommends specific habits through your unique profile that will be beneficial for you to develop. You could however also decide to develop any of the habits for a specific purpose.

The 20 Programs are fun and challenging and also tough. A coach’s role during the process is to add the needed energy and project manage the coaching for optimal progress and completion.

Programs include amongst others: Discipline, Conflict Handling, Frustration Handling, Innovation, Leadership, People Positive, Problem solving.

Duration: Between 6-11 Phases depending on the Program selected.

4. Industry Coaching

Industry specific coaching for people in the Tourism Industry. This might or might not include Shadowmatch System depending on the client’s needs.