How to kickstart your Tourism Business in these COVID times

How to kickstart your Tourism Business in these COVID times

If you’ve had a chance to read My Journey to kickstarting my WHY and How to kickstart yourself in these COVID Times you’ve got an idea of how my head works. (“Good luck with that: “my husband would say!)

My thoughts are that if you understand your own WHY better and you’ve had time to process the incredible shock and trauma of having the world as we know it blow up like something out of a very scary Sci-Fi movie, you are a bit more ready to tackle the next important thing.

In the weeks and months after the initial COVID Lockdown we were completely bombarded with information. Government Media Statements, News Articles and crazy social media posts that frankly, caused the first Panic Attack I’d had in years.  We had to learn an entire new language of Government talk and protocols, we had to establish new contacts and networks of people who would supply verified and trustworthy information and of course then came the online meetings!

Webinar after webinar of important and smart people talking about Tourism and its future not only on a national level but the bigger international picture.

At some point I realised that I was now listening to debates.  Nobody really knew what was going to happen and when. At the very best the educated guesses by the scientists of what will happen with the virus were now being interpreted by industry experts while keeping an eye on what other countries where doing.  Of course, there were crucial things being discussed and excellent advice given. Things like the implications and interpretations of the Gazetted Regulations, designing of health Protocols and the various Relief funding options and how you could access them.

Interestingly the first option people started looking for was Funding and Grants, then looking at loans (but how the heck to pay it back if you don’t know if you have income?!) and many got the unpleasant shock that they did not meet the criteria or where not compliant. 

While the Industry was scrambling to understand the Criteria on the Funding options and frantically gathering the required documentation, I for one started realising that I had gaps in my Network. Who the heck do I ask about the UIF? I’m a one-woman business, so I’m not registered for UIF. Does that mean I’m not able to claim from the TERS-UIF fund? 

Some people I chatted to didn’t have the required Financial Statements, nor could they produce the 6 months bank statements for various reasons. Some had been operating their businesses as Sole Proprietors and couldn’t register with CIPC for the Essential Services Certificate.

Red tape, inadvertent non-compliance, the struggle through the quagmire of information, and technological challenges such as access to computers and Wi-Fi all contributed to the incredible sense of desolation and hopelessness that most Tourism Business owners where feeling. Coupled with the sense of responsibility towards staff and their families these owners were (and are) faced with, you start to recognise the stages of grief the Tourism Industry is going through. Front and centre and definitely NOT linear are denial, anger, bargaining, depression and acceptance.

Many people I spoke to said that they tried to get help but in the end with all the frustrations and obstacles they “just gave up”

I don’t have the answers. I spent weeks sitting through those webinars, reading articles and watching TED Talks to help me understand what is happening and what I can do to make it better.  I then reached a stage where I realised that my head was full. So full that I was having a hard time processing what was actually happening. This is where I was able to stop and just breathe.  

Out of all the stuff floating in my head I started getting these questions that popped out of nowhere. They would float in and go and sit quietly in the back of my head. When things calmed down a bit, they would nudge at me until I was ready to face them.

These are by no means the 10 steps to success post COVID, but they are questions that led me to realise that there are things that I can control. Even if I don’t have the answers, I could reach out to someone who might have or who might know someone who does. 

While the smart people continue their endless and mammoth task of coming up with a Tourism Recovery plan for the entire industry it is prudent that you start with yourself. You might have more or even less questions, but these are the ones nudging at me. (And while these links are for South African based Companies, the principals remains the same wherever you are)

  1. Have you educated yourself?  
    • Do you know what the current Gazetted Regulations are, what you can and can’t do?
    • Are you keeping in touch with what is happening in your town, province, Nationally and International trends?

Be cautious of where you get your information and ensure that your information is up to date and verified.  Find a credible source such as https://www.satsa.com or https://tbcsa.travel/press-releases/ which will save you a ton of heartache and drama. This also helps you understand the bigger picture as they will keep you updated on burning issues…. and Press Releases are free!

Let’s now look at your own Tourism business
.

  1. Do you know what you’ve currently got in hand and is it possible to survive the next several months?
    • Think about your financial situation. Where you are right now and what are your responsibilities. Do you have a Financial Advisor or accountant that can give you advice? If not, who can you approach to give you guidance?
    • Think about your staff, what they need and what you can afford. How can you balance these two situations over the next coming months?
  1. Compliance
    • Do you have 6 months Bank Statements from your company? You can get the statements emailed to you on a monthly basis.  Just get into the habit of saving them in a file in your computer as they come in.  You can also get verified or stamped statements from most Banks if you are registered for Online Banking
    • Some of the banks now supply additional support. FNB has an Instant Accounting Service that pulls information directly from your FNB account https://www.fnb.co.za/business-banking/instant-Accounting-solutions/finance.html
    • Are you registered on the Central Supplier Database? It is a pretty straight forward and a very user friendly site with a helpful Call Centre if you should get stuck https://secure.csd.gov.za/Account/RegistrationProcess
    • Read through the required documents carefully, what else are they asking for that you might need in the future?
  1. What are the current, as well as potential, opportunities to start generating an income and is it viable to pursue?
    • Think about your expenses compared to the potential income.
    • Think about the staff requirements. How many staff will you need to operate at various levels?
    • Think about non-financial implications such as buildings standing empty, staff losing their jobs.
  1. When the sudden announcement came that Intra-Provincial travel is allowed, were you ready? 
Switch your mindset or Drown

Switch your mindset or Drown

Over the last couple of months, I’ve often found myself saying more and more that the world will never be the same again.

This past week I learnt in various ways just how much things have already changed.

Chatting to some young people whose jobs have been severely impacted by COVID was truly illuminating.

After going through lockdown and the various levels of the pandemic it now appears that Business, especially in Tourism is unlikely to recover to any significant levels for the foreseeable future. Having no guarantee of income, cutting back on expenses, pivoting Markets and looking for any way of being more economic has led to agonising decisions that business owners have had to make. Some of these have included which staff to keep and who to let go. Nobody should have to make these heart-breaking choices especially when you understand the impact this will have on their families with no hope of things changing any time soon.

These decisions have been made in various types of businesses as everyone is trying to stay afloat in a world where nobody truly knows what is going to happen. As I’m observing operations within these businesses an interesting thing seems to be happening. 

The last few months have been tough on everyone and you can see the strain around the smiling eyes above the masks. You know that each one is carrying a burden and yet there is a sense of strength, deeper awareness and purpose in the air. Those staff members that have remained, although different in personality show similarities in attitude and aptitude. They are working together as a team, each understanding that the work needs to get done and because there are fewer of them everyone has to stand up and take responsibility.

I hear stories of staff members pitching up for work with no hope of salaries but the idea of helping their bosses getting the business back into shape to welcome clients after lockdown.

I see how Receptionists walk past and notice that the waiters are busy and without stopping grabbing menus to welcome the new guests that have just arrived and showing them to a table.  

I see how senior kitchen staff make an effort to check with patrons to ensure their food is perfect or to sort out an issue personally.

I see back office staff answering phones while the Receptionists are busy checking in guests.

Suddenly that hated saying: “it’s not my job” has no space in this new world.

In this new world you will need to be flexible, agile, hardworking, smart, innovative, caring, supportive and above all else a team player.

With Jobs more at risk than ever you need to stand out above the rest.

Right, I hear you say, just what I need … more performance anxiety, less sleep and more pressure.

I say definitely NOT!

Now, like never before we need to take the time to understand each other both from the top down and the bottom up.

As an employee you need to make sure you are in a job that you love or that is working your way to your dream.  You spend a lot of time at work and you owe it to yourself that you understand what you want. Take time to reflect, learn and understand yourself. Make every effort to put yourself in a space where your own values and ethics are developed, defined, or even redefined. Learn skills in an environment where you are able to grow through challenges, where you learn but are also heard, where you are appreciative but also appreciated. A job where, yes, you work hard but that doesn’t consume you so that you don’t have time for family, friends and most importantly, yourself. 

As an Employer you need to challenge your staff, demand the best from them, but also understand that their jobs do not define them. They are husbands, wives, fathers, mothers and children first. People with dreams and hope for themselves and their families. That if you support them as people, help them grow and actively engaging their inputs into this new process, where they can take responsibility for their jobs and truly become part of a team, this will give you the X factor that might very well help your company survive these tidal waves that keeps hitting us.

Sadly, there are very few companies or organisations that get this right.  Even in the past we were slammed with red tape, inflexible corporate culture, bad attitude and very often creatively blocked by gatekeepers with their own agendas.

To those stuck in the old ways, who are not willing to learn from someone who has the ability to adapt and even thrive in this new world I would like to say this:

If you continue to obstruct, demolish and ignore these innovative thinkers they will simply move around you. They will find the solutions without you and while you might be able to ride that wave flowing around you for a bit you will eventually be left behind. The world will demand this new way from all of us. 

We are in the middle of a Renaissance. Be inquisitive, enquiring, watch, and listen. Learn from anyone you can whether old or young, from your own people or someone you’ve got nothing in common with, everyone has something to teach us. 

Be kind to yourself. Be mindful of the lessons you yourself have learnt these last few months. If each one of us are stronger in ourselves, together we will be phenomenal.

How to kickstart your Tourism Business in these COVID times

How to kickstart your Tourism Business in these COVID times.

If you’ve had a chance to read My Journey to kickstarting my WHY and How to kickstart yourself in these COVID Times you’ve got an idea of how my head works. (“Good luck with that: “my husband would say!)

My thoughts are that if you understand your own WHY better and you’ve had time to process the incredible shock and trauma of having the world as we know it blow up like something out of a very scary Sci-Fi movie, you are a bit more ready to tackle the next important thing.

In the weeks and months after the initial COVID Lockdown we were completely bombarded with information. Government Media Statements, News Articles and crazy social media posts that frankly, caused the first Panic Attack I’d had in years.  We had to learn an entire new language of Government talk and protocols, we had to establish new contacts and networks of people who would supply verified and trustworthy information and of course then came the online meetings!

Webinar after webinar of important and smart people talking about Tourism and its future not only on a national level but the bigger international picture.

At some point I realised that I was now listening to debates.  Nobody really knew what was going to happen and when. At the very best the educated guesses by the scientists of what will happen with the virus were now being interpreted by industry experts while keeping an eye on what other countries were doing.  Of course, there were crucial things being discussed and excellent advice given. Things like the implications and interpretations of the Gazetted Regulations, designing of health Protocols and the various Relief funding options and how you could access them.

Interestingly the first option people started looking for was Funding and Grants, then looking at loans (but how the heck to pay it back if you don’t know if you have income?!) and many got the unpleasant shock that they did not meet the criteria or were not compliant. 

While the Industry was scrambling to understand the Criteria on the Funding options and frantically gathering the required documentation, I for one started realising that I had gaps in my Network. Who the heck do I ask about the UIF? I’m a one-woman business, so I’m not registered for UIF does that mean I’m not able to claim from the TERS-UIF fund? 

Some people I chatted to didn’t have the required Financial Statements, nor could they produce the 6 months bank statements for various reasons. Some had been operating their businesses as Sole Proprietors and couldn’t register with CIPC for the Essential Services Certificate.

Red tape, inadvertent non-compliance, the struggle through the quagmire of information, and technological challenges such as access to computers and Wi-Fi all contributed to the incredible sense of desolation and hopelessness that most Tourism Business owners were feeling. Coupled with the sense of responsibility towards staff and their families these owners were (and are) faced with, you start to recognise the stages of grief the Tourism Industry is going through. Front and centre and definitely NOT linear are denial, anger, bargaining, depression and acceptance.

Many people I spoke to said that they tried to get help but in the end with all the frustrations and obstacles they “just gave up”.

I don’t have the answers. I spent weeks sitting through those webinars, reading articles and watching TED Talks to help me understand what is happening and what I can do to make it better.  I then reached a stage where I realised that my head was full. So full that I was having a hard time processing what was actually happening. This is where I realized I needed to stop and just breathe.

 

“This is where I realized I need to stop and just breathe”

 

Out of all the stuff floating in my head I started getting these questions that popped out of nowhere. They would float in and go and sit quietly in the back of my head. When things calmed down a bit, they would nudge at me until I was ready to face them.

These are by no means the 10 steps to success post COVID, but they are questions that led me to realise that there are things that I can control. Even if I don’t have the answers, I could reach out to someone who might have or who might know someone who does.

While the smart people continue their endless and mammoth task of coming up with a Tourism Recovery plan for the entire industry it is prudent that you start with yourself. You might have more or even less questions, but these are the ones nudging at me:

1. Have you educated yourself?

  • Do you know what the current Gazetted Regulations are, what you can and can’t do?
  • Are you keeping in touch with what is happening in your town, province, Nationally and International trends?

Be cautious of where you get your information and ensure that your information is up to date and verified. Find a credible source  such as https://www.satsa.com or https://tbcsa.travel/press-releases/ which will save you a ton of heartache and drama. This also helps you understand the bigger picture as they will keep you updated on burning issues…. and Press Releases are free!

Let’s now look at your own Tourism business.

2. Current Status? Where are you right now?

  • Do you know what you’ve currently got in hand and is it possible to survive the next several months?
  • Think about your financial situation. Where you are right now and what are your responsibilities. Do you have a Financial Advisor or accountant that can give you advice? If not, who can you approach to give you guidance?
  • Think about your staff, what they need and what you can afford. How can you balance these two situations over the next coming months?

3. Compliance, are you or aren’t you?

  • All the Funding, grant and relief options have documents that are required in order for you to apply. These would include Financial Statements, Tax Clearance Certificates, UIF registration amongst others. Are all of these in order for your business? If not, what do you need to do in order to become compliant? Who can you speak to? You can check out some of these sites to assist
  • UIF  https://www.ufiling.co.za/uif/
  • How to request SARS Tax Clearance Certificate 
  • Do you have 6 months Bank Statements from your company? You can get the statements emailed to you on a monthly basis.  Just get into the habit of saving them in a file in your computer as they come in.  You can also get verified or stamped statements from most Banks if you are registered for Online Banking
  • Some of the banks now supply additional support. FNB has an Instant Accounting Service that pulls information directly from your FNB account 
  • Are you registered on the Central Supplier Database? It is a pretty straight forward and a very user friendly site with a helpful Call Centre if you should get stuck.
  • Read through the required documents carefully, what else are they asking for that you might need in the future?

4. How can you make money quickly?

  • What are the current, as well as potential, opportunities to start generating an income and is it viable to pursue?Think about your expenses compared to the potential income.
  • Think about the staff requirements. How many staff will you need to operate at various levels?
  • Think about non-financial implications such as buildings standing empty, staff losing their jobs.

5. Are you READY for sudden changes?

  • When the sudden announcement came that Intra-Provincial travel is allowed, were you ready? Have you worked through the TBCSA Industry Protocols and have you got your own protocols in place? 
  • Has your staff been trained in the Operating Procedures?
  • Do you know what to do when or if someone shows symptoms at your premises?
  • TBCSA has launched a Free App and Training to Assist Industry with protocols, more info https://www.satsa.com/tbcsa-launches-free-app-training-to-assist-industry-to-reopen-safely-by-implementing-wttc-aligned-safety-protocols/

6. How will people know your business is open and operational?

  • Can possible clients find your business easily? 
  • Is your information up to date on the platforms you are using
  • Make sure your business is listed on Google Maps as well as registered with Google my Business . These are both free options and go a long way to ensure that you are “findable” and it helps to keep information up to date.
  • Are you using any social media platforms? Not to say that you shouldn’t use a professional if you can afford it, but you have to start somewhere. There are even some professionals out there that are offering free tutorials to help businesses get their online profiles sorted out. Sumari from Falstar Media started an incredibly useful series of webinars to help you help yourself #TourismGoesDigital

7. Although it is a guessing game right now do you know your core market?

  • Will they be returning, or should you be looking at pivoting your focus to a different type of client? Do some research. If you have direct access to your previous clients can you make contact with them to hear how they are doing and what they are believing right now?
  • If you were previously focussed on International clients, how will you market to the domestic Market? Is it worth it and are you able to pivot like that?

8. Have you updated your Terms and Conditions and Cancelation policies to be more attractive to the client in, what will no doubt be, a very competitive market?

  • Do some research on what other businesses are offering and how they are dealing with the challenges. Some innovative information is shared by Louis the Lawyer here 

Look at innovative, cost effective ways to achieve the above. A lot of these questions you can answer with little or no cost.  There are tons of videos, tutorials and blogs out there to help teach you to do things for yourself, you just need to learn the right terminology.  One day when you can pay someone to do this for you professionally, you’ll be grateful for the experience. Like a very wise lady told me a long, long time ago:

 

“You have to show your staff that you know how to wash the floors yourself. That way they know, 

that you know what you’re doing and are giving the instructions from experience”

 

9. How do I make it happen? The trick is not to wait for someone else to educate or capacitate you.

  • Get yourself online, make sure you have access to the above resources. If you don’t have access to Wi-Fi, is there a library or community centre in your area that have? There are some excellent offers currently doing the rounds for Wi-Fi suppliers, don’t be afraid to ask for a quote.
  • Look at your Network of people. Is there anyone or several someone’s you could tap into for guidance or mentoring?
  • Keep yourself informed. Are you part of an Association, Chamber of Business or any other organisation where you can grow your network both on a personal and professional level? Are you active in these organisations? Are you asking for help or giving input when it is requested?
  • Don’t just look for a job. Think carefully about what it is you really want to do with your life, then start working towards that goal. Working as a waitress when you want to be a nurse only makes sense if you are saving your tip money to pay for your training.

Lastly, Embrace the Change. The world as we knew it is gone forever. If you want to survive and eventually thrive you need to be different than before.

The truth is that nobody has all the answers, and this is where it is very important that you collaborate, find people that can help you answer these questions if you can’t find them yourself. Reach out, make contact you are not alone.

So right now, this minute…. What is the most important thing for you right now?

From the Stoep – Don’t waste a good Pandemic

From the Stoep – Don’t waste a good Pandemic

It’s an eye opener to realise that today in 4 months it will be Christmas Day.

Totally bizarre to think that this year has disappeared… sped past while we didn’t really go anywhere.

How we lost everything and gained so much in a few months.

How many things changed and how many stayed the same.

How you first had time to do all those little things that have been left for “when I’ve got time” and how some of those things still remain undone.

How the friendships and relationships you’ve had before have changed, some slowly fading and others strengthening through reciprocity even in these difficult times.

How you feel like you’ve got nothing to do and yet the days slip past to where it’s Christmas in a few short months.

In a webinar yesterday someone said

“We shouldn’t waste a good pandemic”

It made me sad and laugh a little at the same time…. And this was the second time this week that I felt like that.

Earlier this week, I heard what I thought was thunder outside.  Although it is not common for us to get rain in August in the Lowveld it is not unheard of.  I walked outside to see what I was hearing and saw the grey flat cloud bank to the north.

The breeze brought the smell of the rain while I sat down on the stoep.  Looking up into the Marula Tree I saw 6 hornbills puffed up, enjoying the afternoon sun. Out of nowhere a bearded woodpecker flew up and started pecking on the tree stump that makes the support for the stoep’s roof. Completely oblivious of the world around her she is going about her business with a focussed dedication that is enviable.

While I’m sitting there absorbing the smell of the rain, the feel of the breeze, the sight of the hornbills chilling and the woodpecker beating against the wood, I become aware of a long – unheard noise intruding into the space.

Far overhead I hear the sound of an aeroplane approaching.

It takes me a moment to identify what I’m hearing. It has, after all, been many months since I’ve heard a jet flying over us.  Then I realise what it means. Aeroplanes mean people, people mean guests, guests mean income and income means survival. Elation bubbles up inside me… HOPE!!

And just as suddenly I realise that this artificial sound has completely distracted me from the peaceful space Nature had gifted me with just a few short moments before. I realise that guests mean busy and busy mean no time to sit and enjoy the peaceful space.

I feel happy and sad in the same moment.

This, one of the lessons I’ve learnt during this pandemic.

Look for the small beautiful moments, embrace them.

One cannot hide away from the bigger world out there but as we start emerging from our lockdown cocoons, understand the you need balance.

Never again will I let myself get so absorbed by what the world demands that I forget to give myself the space to truly acknowledge what I’m feeling, to see what I’m seeing and to smell the rain when I can.

It’s been a precious time and to a certain extent I’m not ready for it to be over yet.

This in itself is something I need to unpack for myself a bit more, and I will.

 But right now, I’m going to have coffee on the stoep and watch the birds for a bit.

About Me

About Me

Hi I’m Marilda…

and I help you get unstuck.

For 26 years my life has revolved around Tourism, its people, and its business. Planning, implementing, readjusting, learning, trying again, happy guests, frustration, wins, and everything in between.

In the years past I’ve been in Reception and Executive Housekeeping in Wineland’s guesthouses, Hotels, and Game Lodges. I’ve done overland safaris while sleeping in a tent and cooking on the fire for our guests on the one extreme, and on the other being the General Manager of a 5 Star Lodge and a Hotel. I’ve worked in established businesses and helped start-up businesses from the building to full operations. I’ve booked, planned, and hosted guests from student groups to exclusive guided safaris. I’ve worked with staff from a melting pot of cultures and ages in conditions from very basic to exclusive.

 

COVID was a complete watershed for me where I realised that all my income coming from one source was literally a disaster. Never again would I let that happen!

That lead me to look carefully at where I was and more questions than I knew the answers too. Most importantly I realised that I had been a passenger in the vehicle of my own life for a long time. I needed to take a good long hard look at where I was and where I wanted to be.

I panicked about the new world, new technology and trying to find my way in the upside down.

My journey has brought me to exactly where I need to be right now.

I can now with comfort, and pride say that I’m a professional coach (it will take many cups of coffee to tell you what had to happen in my head before I got there!)

“I want to make a change, but I don’t know where to start”. This is the words that 10 out of 10 of my clients say when we have our first Discovery session. This is where the fun starts.

It doesn’t matter what’s going on with you. If you’re unhappy in your job, feel like you need to make a life change, just feel like you don’t have enough energy to get through the day and things are just too much. There is an answer, and it is simpler than you think. Simpler although not easier.

“You know that the antidote to exhaustion is not necessarily rest? … The antidote to exhaustion is wholeheartedness. You’re exhausted because you can’t be wholehearted at what you’re doing” ― David Whyte, Crossing the Unknown Sea: Work as a Pilgrimage of Identity

This quote from David Whyte’s book is something that took me a long time to wrap my head around and I only really understood it once I started Coaching professionally.

It is something I ask my clients a lot. What gives you energy? Sometimes they don’t know what the answer is, and it takes some time to dig deeper into yourself to find what it is that you really want.

A massive guidance in my journey has been the Shadowmatch system. Understanding that our habits are a critical part of our success and quality of life totally changed how I approach my world.

What is the smallest possible step you can take to make your day 1 % better than the day before. It is as simple and complex as that.

It still surprises me how we don’t look for help in our personal lives. When they do team building or strategy sessions at work, we partake but we rarely think of investing into our own personal growth.

In the words of Pieter de Villiers ”Stop chewing bubble-gum, get off the couch and do it. You learn to swim by swimming”

It starts with a flower

It starts with a flower

Here in the Lowveld in South Africa, October is known as the “dustbowl” of the year. 1 September is officially our Spring day, but we normally have very little rain then.  In October the temperatures are climbing into the high 30’ Degrees Celsius and often into the low 40’s.  

It’s hot, dry, dusty, not comfortable and not pretty either.  Almost all the trees have lost their leaves, the grasses (if there are any) are dried out with animals losing condition quickly.  It’s a sad thing to see the impala ewes with their skinny yet pregnant bodies trying to survive until the rain comes in November and they normally drop their babies.

And then, out of the blue came the rain.  We’ve had 112mm since the beginning of October. And within a week the Bush has completely turned around. There are green shoots everywhere. Grass, plants and trees are making full use of this unexpected gift. Insects are out and about, and the birds are going crazy.

Marius and I took a little drive around the reserve. It’s always interesting to drive around with him.  As a professional safari Guide he has a ton of information in his head, but he also truly loves spending time in the bush.  A lot of that is quiet time without talking. Just observing, watching and being aware of what is going on around you. It’s a lot like meditation but with fun subjects!

While we are driving around, he is constantly stopping, getting out of the vehicle and taking pictures of things I don’t even notice.  He has a completely different way of looking at things and his situational awareness is something that always amazes me.

At one of these stops he got out to take a picture of a flower of a marula tree.  I was surprised by this as in all honestly, I’ve never really thought about what a Marula flower looks like.  The trees are normally big, and you don’t notice the tiny little flowers at the very tips of the tree tops.

This made me feel a little guilty. In Phalaborwa, where we live, Marulas are a really big deal.  Most of Limpopo Province and further up towards Namibia, Botswana, Zimbabwe and Mozambique all have Marula trees but here in the Valley of the Olifants the Marula tree has enormous cultural and economic value.

In February when the fruit start falling from the trees, the older ladies in the community start walking around collecting the fruit in big bags carted around with shopping trolleys

These bags are then collected at a designated spot and either sold to a local factory that make a world-famous liqueur or taken to their homes. 

At Home the fruit is sorted.  The good quality fruit are turned into anything from Juice to beer or Jam and Atchar. The not so great ones are left to rot and dry out after which the nuts are taken out to either be used in cooking or turned into a Nut butter or sold to another factory that makes essential oils from the Marula Nuts.

The Marula tree is a cultural symbol of fertility and good fortune to the local Ba-Pedi and Tsonga tribes and in the old days couples would get married under it to help bless their marriage.  Even to this day the Marula trees are protected by the Tribal Authorities and it is illegal to cut them down or damage them.

Every year, Phalaborwa has the annual Marula Festival. When thousands of people flock to town to taste the traditional beer and take part in the festivities. 

And it all starts with a little flower.

That tiny little flower that for thousands of years have been quietly growing, season after season has sparked an entire culture.

Sitting there quietly in the Vehicle looking up at this tree, for the first time I saw the entire picture.  The Bees and insects buzzing around these tiny little flowers, pollinating and making sure that the flower turn into a fruit that supports so many people.

During the last few months I’ve felt frustrated, heartbroken and helpless. I’ve wanted to help but didn’t know how when things are so completely out of your hands.  I settled on helping stranded Tourists where we could and sharing verified information to those in our local Industries.  I still felt like it wasn’t enough. I was seeing others doing so much more and I wished I could help more, while also trying to cope with the devastating impact of the Pandemic on our own lives. Both Marius and I had lost all our bookings and contracts until next year, with no chance of anything changing before then.

And then we started getting help from unexpected places.  Friends, family, previous guests all helping a little here and there. Marius had the time to get his own website up and running and managed to sell a few of his pictures and somehow, we are surviving.

Last week I heard a quote by Ronald Reagan: “You can’t help everyone, but everyone can help someone”

Sitting there looking at that tiny flower I realised that even something as seemingly insignificant as a bee is helping someone.  That small bee, going about his normal business without doing anything extraordinary, makes all the difference to that flower.  And that flower turns into a fruit, which by itself doesn’t mean much but as a collective have supplied generations of people and animals with sustenance and entertainment and income.

No matter what you do, know that you are a piece in a bigger picture and that we, as a collective, have the power to change the world, by just helping someone else.

In this personal journey of discovery, I’ve had these last few months and with this new awareness, it has given me the clarity that I don’t need to take over the world.

I just need to help someone.

I just need to start with a little flower.  

Marilda Wiegand

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